Islamabad, Dec 27: Mobility services platform inDrive has made a strategic investment in Krave Mart, a leading online grocery delivery service in Pakistan, through its New Ventures division. This move aims to fuel Krave Mart’s expansion and enhance its technological and logistical capabilities.
Key Highlights:
- Growth and Expansion Plans:
Krave Mart plans to use the investment to expand its network of dark stores, grow its private label products, and strengthen its tech and logistics infrastructure to enhance the accessibility and affordability of groceries in Pakistan. - Strategic Collaboration:
Krave Mart CEO, Kassim Shroff, emphasized that the partnership with inDrive would play a significant role in scaling the business profitably, enhancing its operations, and providing greater value to customers. - Rapid Delivery Focus:
Founded in 2021, Krave Mart has differentiated itself by offering rapid delivery of groceries within 30 minutes, with a focus on private label products. This investment will enable Krave Mart to continue innovating and expand its service to new regions in Pakistan. - inDrive’s Commitment:
Andries Smit, Head of New Ventures at inDrive, expressed excitement about Krave Mart’s innovative approach to grocery delivery and operational excellence, aligning with inDrive’s mission to support transformative companies in emerging markets. - Future Growth:
With the backing of inDrive, Krave Mart is well-positioned to scale its operations, increase its product variety, and improve its technology platform, ultimately redefining the online grocery market in Pakistan.
The investment highlights the growing potential of e-commerce grocery services in Pakistan, a sector that is gaining momentum with increasing demand for quick and reliable delivery services.
