Islamabad, May 3, 2025: Kia has made a bold move in Pakistan’s competitive hybrid SUV market by significantly lowering prices across its Sportage L lineup, cutting up to Rs1.85 million on select models.
The price revision offers a major incentive for customers, especially as the demand for hybrid vehicles continues to grow.
The South Korean auto manufacturer announced the price cuts in response to growing competition, particularly after Hyundai introduced a more affordable hybrid variant of the Tucson.
This strategic pricing shift is aimed at retaining Kia’s strong market presence while offering better value to customers.
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The updated Sportage L series includes three front-wheel-drive variants, combining sporty looks with fuel-efficient performance.
The refreshed design features a bold front grille, sharp LED daytime running lights, and redesigned tail lamps that add a more refined and modern touch.
Inside, the SUV boasts ambient lighting and a tech-savvy interior equipped with driver-assistance systems such as adaptive cruise control, lane keep assist, and blind spot monitoring.
The Sportage L HEV (Hybrid Electric Vehicle) stands out as a premium offering, delivering comfort, safety, and cutting-edge hybrid technology.
Kia’s decision to reduce prices may also serve as a timely counter to Hyundai’s attempt to attract buyers away from the Sportage brand.
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Industry analysts say the price drop is part of a broader pricing battle between the two South Korean automakers. While Hyundai has gained attention with its new Tucson hybrid, Kia’s quick reaction suggests it is determined to hold its ground.
However, Kia has clarified that the reduced prices are available only for a limited period and apply to existing stock — making it a race for early buyers.
Kia Sportage L 2025 Price Table (PKR)
| Model | Old Price | New Price | Price Cut |
|---|---|---|---|
| Sportage L HEV | 12,850,000 | 10,999,000 | 1,851,000 |
| Sportage L FWD | 11,825,000 | 9,999,000 | 1,826,000 |
| Sportage L Alpha | 9,499,000 | 8,499,000 | 1,000,000 |
With this significant revision, the competition between Kia and Hyundai is expected to intensify, offering Pakistani SUV buyers better options and value in the months ahead.
