Islamabad, Jan 28: A Singapore-based data-driven programmatic and interactive advertising platform has launched its “Pakistan Gaming Growth Program 2025,” aiming to support and propel the growth of Pakistan’s rapidly expanding gaming industry. Mintegral, the organizer of the initiative, seeks to equip local game developers with the necessary tools, expert insights, and advanced solutions to foster innovation and help them succeed on the global stage.
The gaming industry in Pakistan is experiencing remarkable growth, and Mintegral is committed to nurturing local talent to elevate the ecosystem. The program offers several key features, including:
- User Acquisition Strategies: Providing developers with advanced insights on how to attract and retain players.
- Monetization Mastery: Offering techniques to optimize revenue while maintaining an engaging player experience.
- Attribution Solutions: Introducing the Solar Engine tool, which will help refine marketing campaigns for better return on investment.
To maximize the program’s impact, Mintegral specialists will visit participating studios in Pakistan, delivering tailored, on-site training that addresses specific business challenges. The program is open to all gaming studios in Pakistan, including those using Mintegral’s monetization services or those willing to participate in in-depth workshops.
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Participants will benefit from exclusive incentives, such as a $10,000 credit line for studios committing to a year-long subscription to Mintegral’s Solar Engine (provided they already use Mintegral’s tools) and free attribution services through the platform.
The Pakistani gaming sector is rapidly expanding, with the mobile games market expected to grow at an annual rate of 2.64%, reaching a market volume of $59.59 million by 2029. The number of mobile game users is forecasted to hit 49 million by that time. This growth is fueled by increased internet penetration and a youthful population, which provides a robust consumer base for mobile games.
Mintegral’s Director of Sales for APAC, Khai Le, emphasized the importance of Pakistan in the company’s global expansion strategy. The program aims to empower local developers with the expertise needed to scale their games both locally and internationally. Developers interested in the program must submit applications by January 31, 2025, detailing their current operations and goals.
