Islamabad, Mar 14 2025: Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, was recently honored with the esteemed ‘Punjab Ki Beti’ Award on Women’s Day in the agriculture sector.
This recognition was presented by Senior Minister Marriyum Aurangzeb on behalf of the Women Development Department and the Punjab Government.
She received this prestigious award in acknowledgment of her remarkable contributions and leadership in the industry. The award ceremony, held at the Chief Minister’s House in Lahore, took place in celebration of International Women’s Day.
Bringing together key government officials, female business leaders, and advocates for women’s empowerment in Pakistan. The ‘Punjab Ki Beti’ Award is a distinguished initiative by the Punjab Government.
Aimed at recognizing women who have shown outstanding achievements and played a vital role in their respective professions. The event highlighted the efforts of inspiring women who have made a meaningful impact in various fields, particularly in advancing gender inclusion.
Under Rabel Sadozai’s leadership, Fatima Fertilizer has strengthened its position as a pioneer in agricultural development. Managing a sales portfolio worth nearly $1 billion, she oversees multiple divisions, including sales, brand management.
Trade marketing, logistics, distribution, business planning, and farmer engagement. Leading a workforce of over 200 professionals across Pakistan, she has been instrumental in driving consistent growth and expanding the company’s market influence.
Expressing her appreciation for the honor, Rabel Sadozai stated that the award is a tribute not only to her professional accomplishments but also to the resilience and potential of Pakistani women.
She emphasized Fatima Fertilizer’s dedication to empowering women, particularly in rural regions, through initiatives that promote financial independence and skill development.
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This recognition further highlights the company’s efforts in championing gender equality in agriculture. Fatima Fertilizer’s ‘Mitti Ki Beti’ campaign, introduced on International Women’s Day.
Celebrates women breaking barriers in traditionally male-dominated roles, such as transport and warehouse management. The initiative aims to challenge norms and redefine opportunities for women in the agricultural sector.
Under Sadozai’s leadership, Fatima Fertilizer has also collaborated with the UNDP, becoming the first Pakistani firm to align with the UN Sustainable Development Goals Impact Framework, committing to 15 SDGs.
Additionally, the company introduced the concept of “Salam Kissan,” establishing Pakistan’s first-ever Kissan Day, officially recognized on December 18th, to honor the contributions of farmers nationwide.
Furthering its commitment to gender inclusivity, Fatima Fertilizer has empowered over 2,000 women through the Sarsabz Tabeer program, an initiative providing USAID-certified training in farm food processing.
This program enables women to develop essential skills, achieve financial stability, and minimize food wastage. Moreover, Fatima Fertilizer’s digital storytelling platform, Sarsabz Kahani.
Shares real-life success stories of farmers and rural communities, promoting sustainable farming and preserving Pakistan’s agricultural legacy.
Through these initiatives, Fatima Fertilizer continues to play a significant role in strengthening national food security, supporting farmers, and fostering a more inclusive and progressive agricultural industry for future generations.
