Islamabad, Jan 6: TIYA, the new fashion brand created by Sania Maskatiya, draws inspiration from the globe’s most breathtaking destinations, blending rich design elements from iconic places like the Seven Hills of Istanbul and the Canals of Venice.
Through her creative vision, Sania has crafted collections that reflect the allure of wanderlust, capturing beauty in the unexpected with intricate textures and vibrant patterns.
The brand’s debut collection, drop 1, is a celebration of effortless luxury, featuring kaftans, chic co-ord sets, and relaxed silhouettes designed to embody the ease of travel and escapism.
Made from premium fabrics like cotton, linen, crepe, and silk, each piece evokes a sense of serene vacation vibes.
The collection draws inspiration from ancient motifs, lush rainforests, and tropical symbols, making it a perfect blend of adventure and tranquility.
Sania Maskatiya reflects on the inception of TIYA: “After the positive response to our designs in Dubai and presence on platforms like Gigi Concept Store and Ounass, we recognized the demand for year-round resort wear. TIYA is for women who want to look and feel their best, wherever their journey takes them.”
As part of the ongoing celebrations marking 15 years in the fashion industry, TIYA represents the brand’s expansion into the international market.
With a focus on the global traveler, TIYA caters to dynamic audiences with its unique blend of bold designs and premium fabrics. Now available for worldwide shipping on platforms like Ounass, the collection brings an elevated fashion experience directly to the wardrobes of women seeking both elegance and adventure.
TIYA is not only a manifestation of Sania’s passion for travel but also an homage to the legacy of Sania Maskatiya’s eponymous brand, a symbol of craftsmanship and innovation within the fashion industry.
As they commemorate 15 years of success, Sania and CEO Umair Tabani continue to shape the future of fashion through new innovations, including their recent retail space launch in Lahore. TIYA, with its commitment to South Asian artisanship and global trends, promises to capture the hearts of style-conscious women everywhere.
