Islamabad, Oct 22: Telenor Pakistan has inked an MoU with Crop2X, an AgriTech solutions provider aiming to transform the agriculture industry by endorsing smart crop management big data solutions for farmers and agribusiness.
Areej Khan, Chief People Officer at Telenor Pakistan, and Ms. Ayesha Alam Khurram, Chief Executive Officer, Crop2X signed the MoU in Telenor Pakistan Campus 345 Islamabad.
Several executives witnessed and signed the implementation, where Telenor Pakistan attendees included Ahsan Maykan as SVP Consumer Marketing & Digital, Ammar Majeed as Head of Digital, Cynia Ejaz as Head of Corporate Innovation and several more while GSMA was attended by Bilal Qureshi as Director GSMA Innovation Fund, Zohaib Jawed Innovation Fund Manager (APAC) GSMA and Abdul Sami Panhwar
The objective of this strategic alliance is to increase crop development by two folds through the use of smart farming approach which has the possibility of making agriculture more accurate depending on real time advice.
The project will aim at using data science specialists, coders, electronics and equipment makers, and agrologists to help farmers complete tasks that include soil management, application of fertilizers and water in ways that can be efficient and effective for large scale farming, and pest and diseases management.
With these innovations, cooperation aims at meeting the identified key issues in Pakistan’s agricultural industry and encouraging sustainable development on the sector.
By way of this collaboration, the solutions developed by Crop2X will be available through both ‘My Telenor App’ (MTA) as well as mAgri Platform to more than 20 million customers.
Areej Khan, Chief People Officer at Telenor Pakistan said: Worry less, it is not complicated and at Telenor Pakistan; we understand this is the power of digitalization to change lives and sectors.
With the help of Crop2X, the agricultural community will get the means and knowledge to be successful today and build a sustainable future.
Often, a gap is created between the technology initiatives and implementing companies or end-users especially in rural areas; our aim is to help close this gap so that the customer is able to access technology that delivers solutions that will improve his/her life.
” We are happy to join hands with Telenor Pakistan in order to bring smarter farming to the community. As Telenor has wide outreach through digital platforms, the opportunity to reach out to a wider farming community with data-driven solutions to enhance productivity and make it sustainable.
It was the culmination of Crop2X’s vision of a technology-driven improved agricultural workflow.” said Ayesha Alam Khurram, Chief Executive Officer, Crop2X
This association evidence the true and proactive effort of Telenor Pakistan in promoting innovation and supporting communities to create opportunities resulting in bridging the gaps between technology, business, and society. C
onducting this partnership with Crop2X, Telenor Pakistan is helping to develop efficiency in agricultural firms and upgrade it for further economic growth and environmental care.
