The Ministry of Hajj and Umrah has launched the initiative to showcase the service quality and facilities it made to improve the experience of performers and visitors for Umrah and Hajj, within and outside the kingdom. It is part of efforts Saudi authorities are making to enable to cater the needs of large number of visitors in coming years. It was also told in inaugural session that developing best Hajj and Umrah services is a key priority of the Saudi government.
Forum also highlights the special focus on religious tourism under the vision 2030 spearheading by crown Prince Muhammad Bin Salman.

The event will continue for 3 days at the King Salman International Convention Center.

The forum is being held in partnership with the Pilgrim Experience Program, one of the programs of Vision 2030.

The event will include dialogue sessions, interactive workshops, discussion groups, and an exhibition displaying the latest advancements in the sector.

Some high government officials also attended the inaugural session along with private sector stakeholders, including travel agencies, pilgrimage and tourism companies, and innovators spanning the insurance, healthcare, transportation, and technology industries.
The forum will focus on opportunities in the Umrah and tourism sectors, and on the quality of projects, services, and products.

Participants in the general sessions and accompanying workshops of the Umrah and Ziyarah Forum will showcase their experiences, services and products. During the forum, the Ministry of Hajj and Umrah will announce new opportunities and innovative work domains.

Moreover, several partnerships and agreements will be signed to enhance services in Makkah, Madinah, and various Islamic, historical, archaeological, and other cultural sites.

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