Islamabad, Dec 23: X, the social media platform formerly known as Twitter, is significantly raising the price of its Premium+ subscription, marking its steepest price increase since Elon Musk’s acquisition of the platform in 2022. Starting December 21, the monthly cost for U.S. subscribers will rise by 37.5%, from $16 to $22. Annual subscriptions are also being impacted, increasing from $168 to $229. The company justifies the price hike as a necessary “adjustment” to maintain the quality of its services. Current subscribers will retain their existing rates until January 20, 2024.
The price increases are not limited to U.S. users. In the European Union, the monthly Premium+ subscription will jump from €16 to €21, while Canadian users will see a rise from $20 to $29. International markets are experiencing even steeper increases, with the price in Nigeria soaring from ₦7,300 to ₦34,000 per month, and in Turkey from ₺300 to ₺770. Despite the premium subscription price hikes, the basic subscription will remain at $3 per month.
Meanwhile, X faces growing competition from Bluesky, a rival app that has gained significant traction, particularly during the U.S. elections. Many users migrating from X are reportedly drawn by the platform’s different approach to content moderation and political content, especially after X’s efforts to amplify Musk’s tweets in support of former President Donald Trump.
