Islamabad, Dec 2: Bank Alfalah, a leading commercial bank in Pakistan, has been honored with two prestigious accolades at the Pakistan Banking Awards (PBA) 2024. The bank received the ‘Best Bank for Digital Excellence’ award for the third consecutive year and the ‘Best Bank for Customer Engagement’ award for the sixth year. These awards reflect the bank’s innovation and commitment to enhancing the banking experience through digital transformation and customer engagement.
- Digital Excellence: Bank Alfalah’s New Alfa application has been redesigned to integrate digital banking into customers’ lifestyles, offering features for savings, investment, and borrowings. The Cheque Deposit Kiosk (CDK), launched by the bank, also enables 24/7 real-time cheque processing, automating cheque handling with technologies like OCR, biometrics, and machine learning.
- Customer Engagement: For the sixth time since 2016, Bank Alfalah has been recognized for its excellence in engaging with customers. The bank uses innovative channels, including WhatsApp Banking, to provide personalized experiences and convenience. Its focus on customer-centricity ensures long-term satisfaction and easy accessibility.
Atif Bajwa, President and CEO of Bank Alfalah, expressed his gratitude, saying, “These awards highlight our relentless commitment to providing secure, seamless, and technology-driven solutions. We aim to redefine financial convenience and strengthen relationships with our customers.”
Bank Alfalah’s recognition underscores its role as a pioneer in Pakistan’s digital banking sector and its ongoing efforts to enhance customer satisfaction through innovative and customer-focused solutions.
