Islamabad, Feb 12: Fatima Fertilizer and Akhuwat Foundation have partnered to drive financial inclusion and skill development for rural women entrepreneurs through the Sarsabz Tabeer initiative. The collaboration was formalized with a Memorandum of Understanding (MoU) signed in Lahore, reinforcing both organizations’ commitment to empowering women in agriculture.
The agreement was signed by Asad Murad, Chief Operating Officer of Fatima Fertilizer, and Dr. Kamran Shams, CEO of Akhuwat Foundation. This partnership is designed to equip women with the resources, knowledge, and financial support needed to thrive in the agricultural sector, fostering self-sufficiency and economic growth.
Speaking on the occasion, Asad Murad emphasized the significance of women’s empowerment in sustainable community development. He stated, “At Fatima Fertilizer, we believe in creating opportunities that enable rural women to realize their full potential. Our partnership with Akhuwat Foundation is a step toward building a more inclusive agricultural ecosystem.”
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Dr. Kamran Shams echoed this sentiment, highlighting the transformative impact of this initiative. “This collaboration is a milestone in our mission to support women in agribusiness. With Fatima Fertilizer, we aim to implement impactful programs that will bring tangible benefits to women and their families, ultimately strengthening rural economies.”
Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, elaborated on the holistic approach of the Sarsabz Tabeer initiative. “This program goes beyond conventional training by fostering a network where women can share knowledge, access essential resources, and scale their agricultural ventures. As a company aligned with the UN Sustainable Development Goals, we remain committed to promoting sustainable and inclusive growth.”
This strategic alliance is expected to create lasting change in Pakistan’s agricultural landscape by empowering women to play leading roles in farming and agribusiness. By providing financial assistance, capacity-building programs, and technical training, the initiative seeks to enhance rural livelihoods and drive economic progress.
Through Sarsabz Tabeer, Fatima Fertilizer and Akhuwat Foundation are not only supporting women entrepreneurs but also reinforcing the importance of gender equality in agriculture. This partnership underscores their shared vision of a more prosperous and inclusive future, where women can contribute meaningfully to Pakistan’s agrarian economy.
