Mazda’s EV Strategy: Embracing Electric Without Ditching Gas

Mazda Joins the EV Race – Without Saying Goodbye to Gas!

Tokyo: Mazda has unveiled a new strategy to embrace electrification while keeping combustion engines in the mix. Unlike other automakers rushing toward fully electric vehicles, Mazda is taking a balanced approach.

A Smarter Investment in EVs

Mazda is reducing its planned investment in electrification from ¥2 trillion to ¥1.5 trillion (NZ$17.25 billion). Instead of rapid spending, the company will focus on cost-effective research.

Mazda takes a strategic approach to electrification, cutting costs while advancing EV and hybrid innovation through key partnerships.

Mazda reduces EV investment while partnering with top automakers to develop cost-effective battery and hybrid technology. — Mazda takes a strategic approach to electrification, cutting costs while advancing EV and hybrid innovation through key partnerships.

To speed up development, Mazda is working with Toyota, Denso, BluE Nexus, and Changan Automobile. These partnerships will help improve battery and hybrid technology while keeping costs low.

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“We aim to balance innovation with sustainability,” said Mazda CEO Masahiro Moro. The company plans to move toward electrification at a steady pace rather than rushing into it.

Mazda’s Multi-Powertrain Strategy

Mazda will not abandon combustion engines. Instead, it will offer multiple powertrain options based on regional needs.

Mazda’s strategy keeps combustion engines alive while introducing hybrids and the Euro 7-compliant Skyactiv-Z engine by 2027.

Here’s what to expect:

Efficient combustion engines for regions where EV adoption is slow.
New hybrid and plug-in hybrid models to reduce emissions.
Skyactiv-Z engine, compliant with Euro 7 standards, arriving in the next-generation CX-5 by 2027.

Upcoming Mazda EVs and Hybrids

Mazda’s first fully in-house electric vehicle (EV) will launch in 2027. It will be built in Japan and use Panasonic Energy battery cells. A new electric SUV is also expected between 2025 and 2027.

Mazda accelerates its EV shift with an in-house electric vehicle, a new SUV, and a next-gen CX-5 hybrid for better efficiency.

The next-generation CX-5 will introduce an in-house hybrid system, maintaining fuel efficiency and driving performance.

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Smarter, More Affordable EV Production

Mazda is making EV production more cost-effective. By upgrading mixed-flow production lines, the company will cut investment costs by 85% and setup time by 80%.

Mazda slashes EV production costs by 85% with smarter manufacturing and OTA updates for seamless vehicle enhancements.

Over-the-air (OTA) software updates will also enhance vehicles without expensive hardware changes.

Mazda’s Future: A Steady EV Shift

Unlike competitors shifting rapidly, Mazda is taking a gradual approach. Its strategy combines hybrid technology, cost-efficient manufacturing, and flexible EV development.