The top residential and commercial real estate business in Pakistan, Empire Holding Pakistan, with its headquarters in Lahore, and Reportage Properties, the top real estate developer in the United Arab Emirates, have joined forces to establish a joint venture in the rapidly expanding Pakistani real estate sector.
The signing ceremony was held on Sunday, June 30, 2024, at the Yas Hilton Hotel in Abu Dhabi, as part of a special event hosted by Reportage Properties on the fringes of a special sales day.Reportage Properties’ managing director Andrea Nucera and Empire Holding Pakistan’s managing director Faisal Iftikhar inked the contract.
A new business called “Reportage Empire Pakistan” will be established in accordance with this agreement, which aims to improve cooperation between the two companies. Its goals will be to investigate potential real estate projects in the Pakistani market and create the necessary marketing strategies, as well as a long-term plan for the company’s expansion.
Empire of Reports Pakistan is also well-positioned to transform the country’s real estate market by creating turnkey projects with exceptional value and creative design. In order to stimulate the economy and create jobs, the company wants to expand by starting projects in all of Pakistan’s main cities and by luring foreign direct investments. With access to international standards and a premium lifestyle, the company will give Pakistani customers the chance to invest in real estate in both Pakistan and the United Arab Emirates.
Because of his honesty and integrity, which align with the values of both firms, Ahmed Shehzad was designated as the brand ambassador for the real estate partnership between the two developers during the ceremony.Andrea Nucera, managing director of Reportage Properties, said, “We are happy to cooperate with Empire Holding Pakistan, which is one of the most important real estate companies with a large portfolio of projects spreading throughout Pakistan.”
He emphasized that in order to maintain their track record of success and steady expansion, Reportage Properties is interested in fostering strategic alliances with respectable and noteworthy businesses in the industry. He anticipated that working with Empire Holding Pakistan would pave the way for greater successes and inventions.
According to Nucera, the two companies’ collaboration is consistent with the long-standing and robust ties between Pakistan and the United Arab Emirates as well as ongoing progress in a number of areas, most notably the economy.He clarified that by introducing Reportage Properties to the lucrative Pakistani market, working with Empire Holding Pakistan will mark a significant advancement in the company’s growth trajectory.
According to Faisal Iftikhar, Mangan Director of Empire Holding Pakistan, “We welcome cooperation with Reportage Properties, which is one of the most important major real estate companies in the region with a large portfolio that includes 35 projects in the UAE, Egypt, Turkey, Morocco, Saudi Arabia, and East Africa.”
He clarified that “Reportage Properties” has a strong track record of creating several qualitative initiatives that stand out for offering highly effective and high-quality services. According to Mr. Asim Iftikhar, CEO of Reportage Empire Pakistan, the company has committed $300 million in initial investments over the next five years. Its first project will be in Lahore, Pakistan, and will feature international engineering standards as well as amenities that meet the UAE’s excellence standards. Future expansion is anticipated to begin in Islamabad and go on to other Pakistani cities.
