Islamabad, Sep 12: Adobe Unveils Generative AI Video Tool for 2024
The artificial intelligence tool, called Adobe Firefly Video Model, will be made available in beta form and added to the Photoshop creator’s portfolio of Firefly image-generating programs, which let users create vector drawings, still photos, and designs.
With this paradigm, Adobe will take a more prominent place in the expanding market for AI-based video creation tools, which is already being pursued by smaller businesses such as Sora from OpenAI, Stable Video Diffusion from Stability AI, and others.
According to Alexandru Costin, vice president of generative AI at Adobe, the tool can understand both word and visual cues and can create a five-second clip for a single query. Additionally, users can designate the necessary zoom, motion, panning, and camera angle.
“We’ve made the necessary investments to ensure that this model meets the high standards for clarity and speed that videographers demand. In an interview with Reuters, Costin stated, “We’ve invested in making sure we really pay attention to the prompt… respecting guidance from videographers much better than other (AI video) models.”
According to Adobe, the video model was trained on licensed or public domain content that it was granted permission to use, rather than on content owned by Adobe customers.
“We only train them on the Adobe Stock database of content that contains 400 million images, illustrations, and videos that are curated to not contain intellectual property, trademarks or recognizable characters,” Costin added.
